We knew what the anniversary needed to say. I proposed the Video that would tell it.
ChicoBag turned twenty in 2025, and we planned the anniversary around Earth Day. We wanted to mark the milestone and remind people why the company exists, but no one had decided what it should be. I proposed a video made from the archive. Andy Keller, Nathan Rinehart, and I worked out the story beats together. Andy recorded the narration. I designed, animated, and edited the video.
CLIENT
ChicoBag
YEAR
2025
DELIVERABLES
Creative Concept / Storyboarding / Visual Design / Motion Design
ROLE
The video still gets used as a quick introduction to ChicoBag, including by sales when someone needs the short version. Public reach at launch was modest.n
Built Before It Moved
I storyboarded the video before opening After Effects, working out the order of the scenes and how one would move into the next. Once Andy recorded the narration, I treated that timing as fixed. Some sections moved faster than I had planned, including a product sequence I wanted to run longer, so I compressed it to stay with his delivery.
The archive covered twenty years. Some early photos were tiny or tightly cropped. One moment had expedition footage, the next had a single photograph or an old logo. I used a rough editorial collage treatment to give all of it one visual home without pretending the source material matched.
For the Force for Good scene, I started with the storyboard, then built the composition in Illustrator out of separate elements. When I brought the scene into After Effects, I could control what moved and what held still.
I assembled this exploded view from the original scene components.
The video still gets used as a quick introduction to ChicoBag, including by sales when someone needs the short version. Public reach at launch was modest.
Other projects
