Overview
Califfo Beautique Hotel is a mountain retreat nestled among dramatic peaks and winding alpine trails. We partnered with them to create a complete rebranding of their visual identity, redefining the brand across every touchpoint while preserving its authentic connection to the landscape and local heritage. The entire identity revolves around a bold, contemporary visual language inspired by the surrounding mountains, bringing clarity, character, and warmth to the guest experience while giving the hotel a distinctive presence that feels both timeless and unmistakably modern.
CLIENT
Califfo Hotel
YEAR
2021
DELIVERABLES
Photography Branding
ROLE
Creative Direction
We partnered with them to develop a distinctive visual identity that captures the brand’s quirky character, turning everyday lighting into a bold form of self-expression. The identity embraces a vibrant and unconventional design language, mixing expressive graphics, unexpected details, and a sense of humor to create a brand that feels creative, approachable, and impossible to overlook.
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