I started at ChicoBag making mockups and grew into the person who handled most of the digital, video, and campaign work. This case study is the five-year version of that: how I went from production tasks to owning projects end to end. It covers the three I'm proudest of — the 20-year anniversary campaign I built from concept to launch, the podcast I designed and still produce, and Beyond the Bag, a national retail project I helped design alongside Walmart, Target, and others.